Google+ is all set to take away the social market monopoly from Facebook in the near term. The new social frontier is positioned to offer better services than Facebook has ever offered. The service aims at segmenting friends with its +Circles proposition allowing a user to share or hide data as desired. The smarter integration with mobile and other multi channel interfaces makes it ideal bait against Facebook. The Google+ services will also offer free text message center with +Huddle solution when launched fully. At the moment the Google+ invites are not allowed and the beta version is already over capacity. The full fledged solution from Google is expected to be launched by fall of 2011.

The number of users logging on to Google is higher than any other site and as a result every product offered by Google automatically becomes a mass solution. However, there is no denial to the fact that Google Buzz has been a fiasco service from their service line but Google+ offers an innovative solution. The Facebook users are bugged from the Blue and White theme based navigation. The end users are seeking better and newer social solution with new outlook. Google+ aims to offer innovative service to the end users with a new touch.

Facebook is becoming increasing susceptible to spams and fraudulent activities. Google’s integrity is perhaps best in the industry and they have intolerable policies for countering spams. Google+ services aim at segmenting the information and social possibilities in the form of spheres:

• +Circles – For managing friends
• +Sparks –  For Chatting with like minded socialites
• +Hangouts – For Video Conferencing
• +Mobile – For Mobile Uploads
• +Huddle – For Group Messaging

Google+ stands to offer intriguing service components to the end users and therefore Facebook should push up the ante to hold its front in the long run.